GEORGES MARCIANO, founder of GUESS?, is credited with naming the company and directing the original clothing line. Georges started his career in fashion as a young boy living in Marseilles, France, designing men's silk neckties and selling them door to door. He eventually owned his own retail store in France, formally known as MGA. It was during his years in France that GEORGES MARCIANO began venturing into clothing design and manufacturing which would lead to his international success.

Upon arriving in America he branched out from retail and began designing a full clothing line and bringing the fashion world a new found love for denim. Georges, who was the company's Chairman/CEO and Designer, received many awards in the fashion industry and proved there was such thing as the American Dream. As the company grew, Georges relied on his three brothers to help in manufacturing and marketing.

As seen through the eyes of GEORGES MARCIANO, the brilliance of GUESS? began a fashion revolution that is still going on today. Winner of some of the most prestigious design awards, Georges catapulted the GUESS? name into the limelight with the innovation of stone-washed denims, styled to the dimensions of his own creative ideals, and followed by a series of designer collections that, each year, set the standard for taste and elegance in the world today.

In August of 1993, Georges sold his 40% share of GUESS? to his brothers. Since then, he has gone to acquire major real estate holdings, and has developed one of the most powerful entertainment buildings in Beverly Hills, California, nicknamed the "Power Tower". The "Power Tower" is home to many of the most prestigious names in the entertainment industry, including Agents, Directors, Managers, Producers and Investment Bankers.

Guess is Born

GEORGES MARCIANO's approach to creating his own versatile line of clothes was to impeccably balance original fashion style with comfort and wearability. Not only were the individual designs made to last, the entire GUESS? collection was designed to endure.

Skin tight, "stone-washed" jeans. In 1981, the idea as untried and new. At the time, the fashion industry was dying. But GEORGES MARCIANO knew better. He knew a sleeker, sexier design would give him an edge. He knew American women and their need to make a personal statement with what they wore. GEORGES MARCIANO also had a statement - fit not only a woman's body, but here sense of individualism. giver her an original design to make her feel original.

Even though he was a successful designer, manufacturer, and retailer in France, people thought he was foolish when he began to purchse the denim fabric glutting the market. GEORGES MARCIANO achieved success with his designs even though some said "Nobody will buy these. They're uncomfortable and they look used." The success fueld GEORGES MARCIANO's creative drive. His tradition of quality and inspired unconventionality was soon recognizeable in a diverse line of casually elegant clothing for men, women, and children.

The GUESS? mystique first went international as an alluring, bold advertising campaign. It was particularly provocative because the GUESS? label could not be found in any retail store in Europe. Immediately, trendy boutiques began asking for the GEORGES MARCIANO designs. The European market was completely won over before the first piece was sold.

Importers in France, Italy, and Germany were chosen to offer GUESS? to a select clientele. In England, the prestigious department store, Harrod's, secured itself the exclusive right of sale for the country. Prentemps did the same in Paris. GUESS? soon expanded all over the world.